With all businesses moving towards online, eCommerce websites are in demand like never before. Every business owner wants to have a presence online and achieve business growth. But, you can go miserably wrong if you don’t do it the right way. So, if you are thinking to shift online and start an eCommerce website of your own, then below mentioned points will make your journey easier and your switch from offline to online swifter. In addition to this, this checklist will help you to set up your eCommerce business, get your finances in the process, provide legal protection and help you sell your products/services efficiently. Traditional Marketing refers to the use of conventional mediums such as television, radio, newspapers, and magazines used by a business to promote its product or service.
Digital Marketing refers to the promotion of a brand by a business through the Internet or a digitized device like mobile phones. Due to the invention of the internet, it has become easy and cost-effective for the marketers to introduce and promote their product in the market at the same time reach a large number of audiences. E-marketing, Facebook marketing, search engine marketing, content marketing as well as paid popups and click-baits, everything comes under Digital Marketing.
Reality of Marketing in today’s World
Due to advancement in technology and IT sector, Traditional Marketing which ruled the market for decades has now paved its way to digital marketing. Digital Marketing has its own set of benefits over Traditional Marketing which help companies to flourish in the market.
There are no boundaries left and the world has become a smaller place. It has become digital surpassing the physical boundaries. Research says that the average person spends 3 to 5 hours on their mobile phone. People get attracted to videos, pictures, etc that they see on these devices which in turn entices them to buy the product or service. Excessive usage of mobile phones or other digitized appliances has hampered the traditional marketing. People prefer seeing advertising rather than reading them as the motions, visuals and sound hook the consumer attention making them act by purchasing the product. Customers, these days, buy stuff online, hence, marketers tend to market their products online.
Physical newspapers are converting completely into digital newspapers because readers/viewers are driven towards exciting content. Another example is, when you watch YouTube videos, YouTube tends to show you the content that you are interested in. It does research on target audiences’ preferences and accordingly alters content to increase the audience interest. It follows the Consumer Interest Driven Approach which highlights customer relationship management.
Traditional Marketing VS Dgital Marketing
- Traditional Marketing is latent, laid back while Digital Marketing is fast, understanding the importance and urgency of consumer needs.
- Conversion from leads to sales is faster through Digital Marketing than Traditional Marketing.
- Traditional Marketing is static and doesn’t adapt to changes as quickly as Digital Marketing. Digital Marketing is flexible and dynamic in nature.
- With Digital Marketing you get higher publicity as the intended message reaches to the audience quickly. In Traditional marketing, people read the message as per their convenience. Hence, there’s no guarantee when the intended message will reach the target audience. In Digital Marketing feedback is fast while in Traditional Marketing it’s slow.
- Traditional Marketing is more expensive however digital marketing is effective at reduced costs.
- Since Traditional Marketing is mainly one-way communication, there’s low customer engagement. In Digital marketing, your audience is directly connected to you and there can be instant communication in the form of feedback, reviews or even sales.
- Digital Marketing fetches you instant and better ROI at the minimum budget as compared to Traditional Marketing.
From a business point of view, companies these days have websites along with their physical offices. The prime reason for this is people prefer to look upon a website while buying something rather than actually traveling and wasting time. However, a quality check of products cannot be done online on websites or digital devices. Here, one has to go to the physical office/ showroom of the particular brand. Hence it concludes that both Traditional and Digital Marketing has its own prominence and cannot completely cancel each other. It is necessary that both these marketing types co-exist in the market for smooth functioning and success of the businesses.
However, you can’t say Traditional Marketing has completely diminished from the market. It still acts as the backbone of Digital Marketing as the latter is based and evolved from the first.