Almost all the businesses use social media marketing as an effective tool to up their marketing game and gain an edge over the competitors. Along with being an inevitable aspect, Social Media Marketing helps businesses to reach a larger base of consumers at minimal costs, creates a brand awareness and brand familiarity. SMM (Social Media Marketing) strategies need to be consumer-oriented, updated and should follow continuity to create a long-lasting impact.
- Select the best and the apt platforms
It is obviously a necessity to have a strong presence on every social media platform, however, it is necessary to identify which platform is the most beneficial among all for the nature of your business. This helps in investing right amount of money behind a social media advertisement or campaign to keep it running effectively. You can study your competitor’s presence on these platforms and alter your campaigns accordingly.
- Cater audience as per their likes
Social Media Marketing is carried out extensively on various social media platforms like Facebook, Instagram, Twitter, etc. It is important to consider that along with varied platforms the viewers too have varied choices. It is important to identify the right target audience, alter and deliver the right campaign for maximum connect and reach.
- Utilize ‘life events’ of people
It has become quite easy to gain the basic data of your users. Leverage important events in your customers life like their birthdays, anniversaries, marriages, achievements, etc to provide them relevant, personalized content. Collaborate these events with your marketing campaigns and accordingly deliver the right content to right people.
- Deliver Consistent and effective visual experience
The first thing that attracts any viewer is the visuals that they will see on the screen. Colourful, eye-catchy and interesting visuals act as an immediate prompt for viewers click. Make sure you give your potential audience a glance in your business working by using apt images and content. Make sure that your advertisements, campaigns and the landing pages is aesthetic and provides a cohesive experience.
- Always make sure that your campaigns and Business goals co-exist
While strategizing your social media campaigns, it is necessary that the concept revolves around achieving your business objectives. Many a times just to adhere to the trends, the core campaign idea goes off track and fails to create the needed communication with the audience.
- Strategize the objective of your Social media campaign.
Whether you want people to click on your ads, create leads, increase reach, promote the page or derive engagement- make sure you decide the motive behind a particular media campaign. Most of the Facebook marketing is done with an objective of ‘promoting the page’ or Instagram marketing is done for ’engagement’. When you know what output you want from your campaign, it eventually becomes a successful social media campaign.
- Use layering while targeting the audience
It is necessary that you narrow your targeting for effective engagement and boosting; however even if you are narrowing your target make sure you ‘layer’ your target audience. Try to capture more target audience under the same type strategically by using their purchasing history as well as demographic data. This helps in reaching a larger audience at lower advertising costs.
- Give keen attention to ad campaign performance
Everything on social media keeps on changing every second, thus it is necessary for the businesses to keep up with the ongoing trends and viewer’s changing preferences. As a result, you have to do an in-depth research before promoting any campaign on social media.
- Engage in Social Media ‘Story’ feature
It is seen that most people are more likely to see your stories rather than your post, thus making the ‘story’ feature an important aspect for viewer engagement. You can give your customers a sneak peek into your working ways or show them quirky content; thus, making them feel connected with the brand. Almost all social media platforms like Instagram, Facebook as well as Twitter ha the feature of stories and advertisers must understand and utilize its scope.
Most of the times people view your ad once, even click on it, might be interested but don’t make a purchase. So, it is necessary you remarket your strategies and ads to remind people of your services that they are interested in. Staying on top-of-mind of the customer by collecting necessary metrics to attend, analyse and evaluate customer preference is important.