SEO is the process of maximizing the number of visitors by affecting the visibility & getting free traffic by ensuring that the web site appears high on the list of search engine unpaid results. SEO is done using Crawler, which is a program that goes out and gathers information through the internet to create an index of data from search engine and then put it in an algorithm to match the search. Do we study consumer psychology as What type of things they are interested in? What kind of problems faced by them? What language do they use to describe the things ?, Which tools they use? From whom they are buying things from? etc.? We undertake SEO by using title tags & meta descriptions, Content markup, keyword research, SEO-friendly copies, On-site topics, Link-related topics, guest blogging, and Other optimization. Factors we take account of while SEO is Search Volume, Relevance & Competition, Body Content, Precise & Unique Content, Content Engagement, Content Sharability and other Attributes.
In Techinical SEO settings we configure website to make the job of search engine crawlers easier. With technical SEO we ensure that search engines can crawl and index your website with out any issues.
Main focus of on-page SEO is to provide search engine crawlers enough signals so that they can understand the meaning and context of the content to make it SEO friendly to improve the Google’s ranking factors such as headlines, content, page structure. keywords, title optimizations, headings, internal links, image SEO, structured data markup and other techniques.
Content optimization is part of on-page SEO but sometimes this is referred to as Content SEO.
Off-site SEO is generally known as link building for web site promotion that are good to appear to the first position of search engine results. They depend on other sources, such as social networks, other blogs in your industry, and the personal history of the searcher. One of the factors to determine the position a webpage in the results (backlinks) are a signal of trust and depending on where the links are coming, they can greatly affect your ranking position. If the links are coming from well-known and trusted sites, your ranking will be positively affected. If they are paid links, links in article directories, link farms or a result of an exchange, your ranking will be negatively affected. Good content will get you natural links which in turn will give you high rankings and traffic. Off Page SEO determining factors are How people engage with your site, Website loading speed, Mobile Friendliness, Content Uniqueness & No Duplication, Image Markups, Page Speed, Mobile Friendliness, Header Response, Redirects, Duplicate Content, XML Sitemap, Keyword Rankings, Organic Leads & Sales, App Store Search Engines, URL Structure, Additional URL, Schema & Markup, Information Architecture & Internal Linking, Avoiding over-optimization.