Getting good visibility in local packs is of increasing importance for local businesses, especially those who find themselves unable to compete with big-ticket rivals in the main search results. If you have recently been accused of increasing your brand’s local search rankings, read on for some tips to take action now. After you complete this list SEO Company in Mumbai have even more advanced local SEO tips for you.
1. Optimize Google My Business
No local SEO tips piece can begin without advocating for Google My Business (GMB) optimization. It shouldn’t really be a surprise to learn that Google wants to encourage the use of its Google My Business platform, but according to our analysis of the trends seen in Moz’s Local Ranking Factor survey, SEO services in Mumbai signals become more important than ever many years.
2. Get your title and description in order
When it comes to search results, you have just a little space to get your marketing message across. Use that space wisely. Avoid common words in the page title that don’t tell people about your business.
For example, you can see that the title of your home page is “Home”. If yes, this is what will be seen in SERPs.
Remember: Title and description are often the first assumptions people will get about your business. Make it a good impression.
3. Create a local link back to your website
Creating good links from good quality local websites is important for local pack visibility. Links are a well-known SEO ranking factor and their importance does not diminish when moving from traditional organic SEO to local SEO. In fact, our research shows that 100% of local SEO experts think link building is an effective way to boost local rankings, with local news, community, and industry sites being the best sources of inbound links.
Many of the link-building tactics you may already be familiar with can be adapted for local link acquisition. Creating locally relevant content is a good place to start, as is accessing local newspapers and media outlets with new updates to your business.
Local and regional media will often host annual business awards: entering a relevant category can lead to coverage and a link. Depending on your industry and type of business, collaborating with local influences may also be an option.
4. Create Exact Quote
Building construction is one of the things that are actually a lot more complicated. A quote means that your business information (name, address, phone number) is displayed online. Typically, you can view these on directory sites, on social media profiles, and in content such as event listings or local newspapers online. Google and many other websites use citations as a source of business information, so it is important that you have enough citations and those quotes are both consistent and accurate. Out-of-date or inaccurate details can send search engines searching to verify your data for local pack purposes and consumers wishing to view your business to contact or view you.
If you are going to build a quote manually, you will need to go through a list of citation sites and each one to submit their business information in turn. It is important to ensure that your NAP is consistently recorded on every site. You should aim to create a mix of quotes from local sources like Best digital marketing company in Mumbai, industry sites, and general directories.