Introduction The commencement of smartphone generation has unarguably transformed the outlook of digital marketing. The new mobile-friendly updates of Google compel the companies to agree to the fact that smartphones, tablets, ipads and other such devices are the future. Therefore, companies across the globe are now paying keen attention on utilizing mobile phones, tabs etc […]
Introduction When it comes to optimizing the local business for ranking in search engines, one needs a perfectly set up Google My Business (GMB) listing. While employing many tactics can improve SEO, Google dominates the web search should be motivating enough to take benefit from this free and valuable internet business listing. As the high […]
The SEO vs. PPC: which option is going to be your best choice for your business? This discussion has been going on for years. Which option is better: clearly buying your way to the tip of the search engines with the use of a pay-per-click campaign or developing your organic search engine marketing strategy through […]
The growth of social media user base has helped different big brands to build their businesses with the help of social media marketing, over the years. Survey has shown that around 82% of small business owners are currently using social media marketing to grow their business. By following effective marketing strategies through social media platforms […]
Almost all the businesses use social media marketing as an effective tool to up their marketing game and gain an edge over the competitors. Along with being an inevitable aspect, Social Media Marketing helps businesses to reach a larger base of consumers at minimal costs, creates a brand awareness and brand familiarity. SMM (Social Media […]
The COVID-19 pandemic has pushed all the businesses to resort to digital platforms as the entire world has started working online, making it a digital hub for all the businesses out there. Transforming your business into Digital is not only beneficial during this Pandemic, but will also gain productive transformation in the long run. Digital […]
Digital marketing is a part and parcel of every business and has always played a key role in the familiarity, awareness and profitability of any brand. And right now, when the entire world is locked inside the house, every business is working virtually on digital media; hence proving how imperative and beneficial Digital Marketing is […]
Marketers are usually complained about something in a bad-tempered way when they are unable to track and measure the campaign and the associated results. But it is possible to measure every aspect of a marketing campaign with Google Ad words. Spreading the word about your business in search engines is a lucrative service. Digital Marketing […]
In the world of digital, where tools like Google Analytics, FB Ads, Google AdWords rule the world, branding has taken a backseat. Although branding is traditional in its nature, its effect can be seen in the long term. It does not produce the immediate result, but over a period of time, it helps you create […]
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